Data Science & Business Intelligence
Stop trusting Google and Meta
to mark their own homework.
Every platform tells you its own ads are working. We build independent data models that show you exactly what's converting — and where your business is bleeding efficiency and revenue.
Talk to us about your dataThe problem with platform data
Google says Google drove the sale. Meta says Meta drove the sale. Meanwhile you're paying both and your actual CPA is 3x what either platform reports.
Platform attribution is built to show platforms in the best possible light — longer attribution windows, last-click bias, cross-device inflation. Without an independent model, you're making budget decisions based on data that has a conflict of interest baked in.
What Google Analytics shows
Google Ads drove 80% of conversions
What Meta Ads Manager shows
Meta drove 65% of conversions
What both can't be
Both right at the same time
What our model shows
Who actually converted — with no incentive to lie
What we deliver
Not dashboards. Not reports. Data systems and models that drive decisions.
Cross-Channel Attribution Model
We build an independent model that tracks every lead and sale back to its real source — Google, Meta, organic search, email, WhatsApp, referrals. Not what each platform claims. What actually happened.
Platform-independent data collection
Multi-touch attribution across all channels
True cost-per-acquisition per channel
Weekly reporting you can act on
Business Efficiency Audit
A full review of your operations — sales funnel, marketing spend, customer acquisition, retention, and unit economics. We find where you're losing money and where you're leaving it on the table.
Full funnel analysis from traffic to repeat purchase
Channel-by-channel ROI breakdown
Cost structure audit
Prioritised action plan — not a 200-page report
Growth Data Models
We build models specific to your business — churn prediction, demand forecasting, pricing optimisation, inventory management. Data models that tell you what to do, not just what happened.
Churn prediction and retention triggers
Demand and inventory forecasting
Pricing elasticity modelling
Customer lifetime value analysis
Why trust us with your data
We built growth models at companies that live or die by data.
The TechShek team built attribution models, growth frameworks, and data systems at OLX, Amazon, Daraz (an Alibaba Group company), Bolt, and Rocket Internet — companies operating at hundreds of millions in revenue across multiple markets.
We've seen what separates businesses that scale from businesses that plateau. It's almost always a data problem in disguise.
20+
Years of data-driven growth experience
5
Global tech companies where we built models
100%
Independent — no platform conflict of interest
1
Clear action plan. Not a report that sits on a shelf.
Ready to see what's actually working?
Tell us about your business and your current data setup. We'll tell you exactly what we'd build and what you'd learn from it.
Get started